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Oracle Sets Sights On Smaller Companies, Non-Tech Users. (02/05/2019)

Joe McKendrick at ZDNet (1/30) reported Oracle of late “has been seeking to emphasize its ease of use to a more non-technical crowd, and not necessarily with the large organizations which form its core base.” He interviewed Oracle Cloud Business Group SVP Steve Daheb “to discuss Oracle’s intentions in the effervescent small business, startup and low-code space.” According to McKendrick, “Oracle’s IaaS offerings are directly competitive with those of Amazon Web Services, though it’s unclear how many non-Oracle customers are running non-Oracle apps on the IaaS portion of Oracle Cloud as an alternative to AWS.” Still, “Oracle Cloud is already attracting new types of customers – even startups, Daheb says.” Additionally, the company is “building in artificial intelligence and machine learning into its database and ERP products, with the intention of making them simple enough for a non-tech business type to use.” It isn’t only “DBAs and IT professionals who may see their capabilities elevated through cloud-based AI, he says,” and the company’s “plan is to open up to non-technical business users as well.”

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