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Business Owners, Consumers Across The Country Deem Small Business Saturday A Success. (11/28/2017)

Coverage of Small Business Saturday – both in advance of the day itself, encouraging people to participate, and afterward, summing up views from local customers and small business owners – was very extensive, with media outlets both large and small publishing stories about the shopping holiday. The Los Angeles Times (11/25, Wigglesworth) reported that President Trump “signaled his support for Small Business Saturday in a tweet sent Saturday morning.”

USA Today (11/24, Layne) reported that “Small Business Saturday has become less about big profits and more about building community and educating shoppers about the small merchants in their own backyards. Last year, shoppers spent an estimated $15.4 billion at independent retailers and restaurants on the day, according to a survey conducted by the National Federation of Independent Business for Amex. That was a decrease from the estimated $16.2 billion in 2015.” Tom Lowenburg, the owner of an independent bookstore in New Orleans, said, “Small Business Saturday really does do something to connect with our community. It’s not about manipulating people, or putting them in an uncomfortable situation, but creating a genuine shopping experience that comes from the kinds of relationships we already have with our customers.”

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