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Archive of Social Media Blogs by Aliza Sherman

Archive of Social Media Blogs by Aliza Sherman
  • Building your social media editorial calendar
    Having and properly managing an editorial calendar on social media is crucial for your brand. Making specific goals that tie into your posts and planning them properly can make a huge difference.... more
  • Leveraging Pinterest in Your Marketing Mix
    There are numerous amounts of social media platforms. Knowing which to use and how to use them takes time and work. One platform that goes by the name of Pinterest, is a great, viable network that can market your brand and products.... more
  • 5 Tips to Podcasting for Social Media Marketing
    All forms of social media marketing are useful to your business. Audio podcasts are up and coming and replacing video marketing. Learning how to utilize this platform can be very beneficial to your company.... more
  • 4 Very Useful Tools for Twitter
    Social media is a great marketing tool. Certain platforms like Twitter, can be overlooked. Knowing how to properly manage these platforms will give your small business a powerful marketing tool.... more
  • 6 Must Have Social Media Tools
    Every company is striving to have a good social media presence. There are many useful tools that can get you there. Saving time and money, these tools will keep you ahead of the game.... more
  • 5 Facebook Page Enhancements
    Having social media can be such a successful way to reach your current and potential clients. Facebook for instance, has many features that will up your page visibility, engagement and results.... more
  • Managing Social Media Marketing on a Smartphone
    When marketing through social media, it is becoming more and more common to do this using your smart phone. Doing so, actually increases your ways to advertise your company. You can use features like stories, live events and constant updating on the go.... more
  • Is Instagram Better Than Facebook?
    Almost all social media platforms are great for marketing. Facebook and Instagram are definitely the ones on top. Both are great but one is usually better than the other depending on your company.... more
  • Future Trends in Social Media
    When you own your own business, a lot of responsibilities come into play. From analyzing the company’s future, to reviewing your marketing strategies and tools. Keeping up with marketing trends will allow you to keep up with your social media and digital marketing.... more
  • 5 Ways to Improve Your Social Media Videos
    Social media is a great marketing strategy. Using digital content and videos on your social media accounts, proves to be very effective. With that being said, learning how to make the best experience for your viewers is an important thing to learn.... more
  • 5 Steps to a Social Media Audit
    As a business owner you should always be assessing your company and all that has been done. A big thing everyone needs to make sure they are doing throughout the year, is social media auditing.... more
  • Building Business Leads with LinkedIn
    It goes without saying, social media is an incredible choice for building business leads. LinkedIn is one platform that improves and advances constantly, making it a great choice when it comes to marketing.... more
  • 4 Alternative Social Networks for Marketing Your Business
    When it comes to marketing for your company, social media is the way to go. When deciding which sites and apps to use, there are a couple things you should keep in mind.... more
  • 5 Tips for Boosting Your YouTube Marketing
    The best way to get more traffic to your YouTube channel is to post good videos and more of them.... more
  • Social Media Metrics That Matter
    Using social media to market your company is a very wise decision. However, it can be very time consuming so knowing what is worth your time and money is very important.... more
  • 8 Ways to Improve Your Customer Service on Twitter
    In order to win at customer service using Twitter, you need to decide in advance how you wll monitor and respond to comments, questions and complaints.... more
  • 3 Ways to Archive Social Media Content
    Archiving your social media posts can be beneficial for your company. In order to keep track of all these posts you can use certain platforms that do it for you.... more
  • 5 Ways to Enhance Your Pinterest Marketing
    Adding Pinterest to your marketing efforts can really give you a boost. Especially if you're trying to reach a predominantly female audience.... more
  • Social Media Marketing Through Messaging App Chatbots
    The ultimate social media marketing goals are being met more and more every day. One of the newest and ever-expanding marketing tool is chatbots.... more
  • Optimizing Your Instagram Business Account
    Optimize your Instagram Business Account to get the full benefits for your business.... more
  • The Growing Popularity of "Stories" for Social Media
    Tell your 'Story'! The Stories format is transforming digital communications, and your company can reach a captive audience when you publish in a more interactive way.... more
  • A Basic Guide to Facebook Social Ads
    Advertising on Facebook is an ongoing process. Making sure to keep up with the newest marketing trends and staying on top of your content are just some of the ways to keep your name out there.... more
  • Influencer Marketing in Social Media
    Have someone else sell for you. Influencer marketing can be very useful in selling your brand or merchandise.... more
  • Leveraging LinkedIn Groups for Your Business
    Using LinkedIn for your business is a smart choice. Learning the best ways to utilize this platform and using LinkedIn Group is only going to make you more successful.... more
  • Audio Podcasts For Social Media Marketing
    Audio podcasts are a good way to provide information, build an audience, showcase your brand, and educate your customers and prospects... more
  • 5 Ways to Improve How You Use YouTube
    YouTube is a great place to market your business. Learning the best ways to improve your usage on YouTube is important for your company.... more
  • Spring Cleaning Your Social Media
    Spruce it up. Here are several ways you can do a little spring-cleaning to keep your social media presences fresh.... more
  • Building Your Twitter Audience
    Learn some tricks to help you connect with the right Twitter audience.... more
  • Apps for Better Social Media Visuals
    Catching potential consumer attention, you need to have eye-catching visuals. In order to do so, you need to know what you can do on each app and how to do it correctly.... more
  • Marketing Your Business on Yelp
    Using location-based websites and apps will strengthen your social media marketing. An app like Yelp, can become extremely beneficial to your business.... more
  • Managing Social Media Marketing from Your Mobile Device
    Marketing through social media is highly effective. Learning how to manage it from your mobile device makes it much more useful.... more
  • Rethinking Your Social Media Strategy
    A huge market strategy is social media. Every so often, checking your accounts and updating them can be very beneficial.... more
  • Optimizing Your Company's Pinterest Page
    Turn Pinterest into a powerful, visual marketing tool. Optimize your Pinterest page to get the most traffic to your site.... more
  • Revisiting Instagram and Snapchat
    Social media is a great marketing strategy. Learning which ones are the most popular and which ones will bring in the most business would be beneficial to any business owner.... more
  • Facebook Advertising Options Revisited
    Knowing more about your audience can help you craft more effective ad campaigns on Facebook.... more
  • 10 Things to Avoid in Social Media Marketing
    Utilize your social media marketing wisely. Avoid some of the major mistakes when connecting with your customers.... more
  • Better Networking With LinkedIn
    LinkedIn is one of the best places to connect with other professionals. Use it correctly and you can greatly broaden your network.... more
  • 5 YouTube Features You Should Try
    Take advantage of the latest YouTube features. Make the most of your video by using all the features available to you.... more
  • Covering Events Live in Social Media
    Going live on your social media is a great marketing strategy. Cover events you are hosting by using multiple platforms and hashtags to promote the live footage.... more
  • 3 Ways to Tell Stories on Twitter
    Twitter is a great marketing tool but can be tricky to use and a slow process to gain followers.... more
  • Social Media Marketing with Hashtags
    Social media is a very well-known and great marketing tool. Hashtags are a big part of social media.... more
  • 3 Ways to Be More Strategic with Instagram
    Instagram can be a very useful marketing tool for your business. Learning some strategic ways to use your Instagram account can be extremely useful.... more
  • 5 Tips for Streaming Live Video in Social Media
    You do not need to be a pro at live streaming video. Some amount of preparation can definitely improve the quality of what you broadcast.... more
  • 4 Apps for Managing Your Pinterest Account
    Pinterest can be an amazing marketing tool. Learning how to correctly manage your Pinterest account is key.... more
  • Marketing Your Business in Messaging Apps
    As technology evolves rapidly, so does the way we communicate. Staying up to date on new ways of communication is key for your business.... more
  • 4 Ways to Improve Your LinkedIn Company Page
    Here are four concrete ways to improve the effectiveness of your LinkedIn Company Page.... more
  • The Dos and Don'ts of Scheduling Social Media
    Social media can be very beneficial when it comes to marketing. Learning to juggle all of those at once can be very helpful.... more
  • 4 Ways to Use "Stories" on Snapchat, Instagram, and Facebook
    Stories are now a popular way to share information to your social media followers since made available on three major mobile messaging apps.... more
  • Making Better Graphics for Social Media
    Social Media Marketing is highly visual. When creating your visuals, make sure the sizes all work well with each graphic.... more
  • 5 YouTube Playlists You Should Create
    YouTube is a very useful business-marketing tool. Making different Playlists on your channel can bring you more followers and views.... more
  • 7 Steps To A Social Media Marketing Plan
    Find which social media networks are best suited for your business and optimize your exposure.... more
  • 6 Ways to Improve How You Are Using Twitter
    Twitter is a very useful tool for communicating to a wide audience. Learning to improve your use on Twitter can be very helpful.... more
  • Leveraging Special Events and Holidays in Your Social Media Marketing
    When using social media to market your business, consider incorporating holidays or special events into your marketing if it is appropriate.... more
  • Showdown: Snapchat versus Instagram Stories
    Snapchat or Instagram or both are good to promote your company. Even though there are some differences between the two, both are good marketing strategies.... more
  • 4 Digital Marketing Trends for Your Business
    Examine many different marketing trends that could potentially be useful for your business.... more
  • 5 Smart Ways to Use Pinterest for Business
    Pinterest is a great tool to help your business. By linking your website, repining posts related to your business, and strategically naming your own boards are all steps in the right direction.... more
  • 8 Steps to Your Social Media Audit
    A social media audit can help you get a clearer picture of your marketing efforts and strategies. Look at what you need to update as well as what you should completely change in order to try to improve.... more
  • Enhanced Facebook Posts
    Produce quality content that is useful and interesting to your Facebook audience. Also invest in boosting your key Facebook posts to attract a wider audience or a more highly targeted one.... more
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