Gina Blitstein Article
|Gina Blitstein combines her insight as a fellow small business owner with her strong communication skills, exploring topics that enhance your business efforts. That first-hand knowledge, matched with an insatiable curiosity to know more about just about anything, makes her a well-rounded writer with a sincere desire to engage and inform.|
Plan for Your Business' Growth With a Sales Plan
Upon starting a business, you may think that the only “plan” you need is to open the doors and the sales will come rushing in. That mindset, however, falls short from what is really necessary for success: a well-considered, focused course of action. That course of action is a sales plan which provides your company a roadmap to profitability and growth. In case you’re currently operating without one, let’s explore how having a sales plan - rather than just open doors - could help your business thrive.
In basic terms, a sales plan is a blueprint outlining the business you hope to do monthly and the means by which you plan to obtain it. It takes into account previous sales data and current conditions including demand, market conditions, costs and the needs of both your present and potential customers. Combined, those factors provide the necessary intel to direct your efforts with purpose toward achievement of your projected sales. So rather than simply accepting the business you get, a sales plan provides a practical framework upon which to hang your sales efforts.
Devising your sales plan
A sales plan is extremely customizable. You determine your numbers and quantify your progress by whatever metrics you decide based upon your own business. To devise your business’ sales plan, consider the following:
Carrying out your sales plan
Once you’ve determined your sales plan, it’s time to implement it with consumers with whom you want to do business. Take these considerations under advisement:
Thoughtfully devising a sales plan for your business gives it direction and purpose. By implementing such a course of action, you’re making a concerted effort to understand the factors that influence sales and leverage them in the favor of your bottom line.
Does your business operate with a sales plan in place?
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